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Month: October 2025

The Baguette-Cut Stone: A Look Into the Future of Fine Jewelry

As the fine jewelry world continues to evolve, one unmistakable trend is rising to the forefront: the baguette-cut stone. This bold, geometric shape is quickly becoming synonymous with contemporary elegance, promising to define the next decade of jewelry design.
A key moment highlighting this shift is found on the cover of the recent Netflix documentary Victoria Beckham. The film chronicles the journey of the iconic designer, whose eponymous brand has come to represent simplicity, precision, and modern femininity. Notably, Beckham is seen wearing two striking bracelets—one of which is a diamond tennis bracelet with baguette-cut stones. This deliberate choice of styling is not just a fashion statement; it signals a larger trend that the baguette cut is poised to dominate the jewelry industry in the coming years.
The appeal of the baguette-cut stone, particularly in an emerald cut, lies in its ability to convey sophistication and strength. It is the perfect symbol of a woman who is both refined and fearless—an individual who embraces her femininity while asserting her independence. This is precisely why the baguette-cut tennis bracelet is seen as the chic evolution of the classic round-cut diamond tennis bracelet, which has long been considered the ultimate symbol of luxury.
By opting for the baguette-cut, wearers make a bold yet refined statement. It’s a choice that blends timeless luxury with cutting-edge design, striking a perfect balance between tradition and modernity.
As the baguette-cut continues to rise in popularity, it is clear that this trend will be a defining feature of fine jewelry for the next decade. Whether in bracelets, necklaces, or rings, the baguette-cut is set to shape the future of luxury, offering an elegant, geometric alternative for those looking to make a distinctive statement.

by agnese morlin

Riacewax Srl’s social commitment: the “Strongman Arezzo” project is born

Riacewax Srl, a company associated with AFEMO, renews its commitment to the community with the launch of the “Strongman Arezzo” project — an initiative that combines sport, fun, and solidarity.
Always attentive to the territory in which it operates, Riacewax believes that social responsibility is an integral part of its business approach, contributing concretely to collective well-being.
The “Strongman Arezzo” project, conceived by some employees, was created with the aim of supporting charitable causes through participation in local events and direct involvement of citizens. During the events, adults and children can take part in fun strength challenges, offering a small symbolic contribution.
All proceeds from the activities are entirely donated to local organizations, including hospitals and family homes, to support their daily work and strengthen community ties.
With “Strongman Arezzo”, Riacewax Srl reaffirms its desire to be a people-centered company, capable of promoting positive values and giving back to the community part of what it receives every day.

by agnese morlin

AFEMO brings Italian excellence in jewelry technologies to Jewel of Saudi 2025

AFEMO will take part in the upcoming edition of Jewel of Saudi 2025, scheduled from December 15 to 17, 2025, at the Jeddah International Exhibition & Convention Center in Saudi Arabia.
The event confirms itself as one of the most prestigious international fairs dedicated to jewelry, goldsmith technologies, and innovation in precious metal processing, representing an important meeting point for companies, designers, and professionals in the sector worldwide.

Within this context of excellence, AFEMO will be present at its stand M73 — a space designed to represent and enhance the best of Italian technologies for the goldsmith and silversmith industries, as well as a venue for meetings and collaboration.

In line with its mission to foster collaboration and connection among companies, AFEMO will also provide its members with a reserved area inside the stand, dedicated to business meetings and networking opportunities with international operators and partners. This initiative offers a concrete opportunity for member companies participating in the event without their own exhibition space, allowing them to benefit from a professional environment ideal for developing new relationships and business opportunities.

AFEMO’s participation in Jewel of Saudi 2025 reaffirms the Association’s commitment to promoting Made in Italy and serving as a bridge between tradition and innovation, fostering dialogue between Italian companies and global markets. Through its presence, AFEMO strengthens its role as an ambassador of Italian know-how, capable of combining quality, technology, and creativity in the international jewelry landscape.

by agnese morlin